78% of US smartphone owners use their smartphones in-store. (Google, 2013)
27% of companies worldwide planned to implement location-based marketing
in 2013. (Econsultancy, 2013)
48% use or would like to use a smartphone to shop while in-store or on the
go. (Cisco, 2013)
25% of international media and marketing executives see mobile as the most
disruptive force in their industry. (AdMedia Partners, 2013)
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