Posted by the Mobile strategy team

19 Mobile Marketing Facts You Need to Know

Whether it's for email, social networking, search or online shopping, people simply can't get away from their mobile devices. For marketers, this presents both a steep challenge and an incredible opportunity. How do you engage the right audience, with the right message, at the right time when people have so much control over the info they take in?

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Implementing a flawless mobile marketing strategy is no simple task, but these 19 facts should help get you thinking about where to start.
 

1. 31% of cell internet users "mostly" access the internet via mobile devices.(Pew)
    
2. 75% of people favor mobile-friendly websites. (SnapHop)
    
3. Mobile internet usage is expected to surpass desktop internet usage by 2014. 
   (Microsoft)
    
4. Mobile is responsible for 50% of local searches. (Microsoft)
    
5. 86% of mobile users are on their devices while watching television. (Yahoo)
    
6. More than 80% of mobile users claim a fast and reliable experience plays a 
   role in how often they access a mobile website. (Gomez)
    
7. 24% of users expect a mobile website to load in 3 seconds or less. (Gomez)
    
8. 13% of mobile users say that they would never return to a mobile app if it 
   did not work the first time. (Gomez)
    
9. Between 2010 and 2012, there was a 69% increase in mobile share of web 
   traffic in North America. In Asia, there was a 192.46% increase. (Pingdom)
    
10. 21% of US tablet owners user their tablets to shop more than once a week. 
    (emarketer)
     
11. 88% of people use their mobile phone to check email daily. (Return Path) 
    
12. If all US mobile Internet time was condensed into one hour, 25 minutes would 
    be spent on email. (Return Path) 
    
13. 63% of Americans would close/delete an email that is not mobile-optimized. 
    (Return Path)
     
14. Over half of US consumers who have purchased something using a smartphone 
    have done so in response to a marketing message delivered by mobile email.
    (Return Path)
     
15. Mobile subscriptions will surpass World Population this year. (MarketingProfs)
     
16. The average American spends almost 3 hours per day socializing on his/her 
    mobile device. (Microsoft) 
    
17. More than 33% of Facebook users are on Facebook Mobile. (Microsoft)
     
18. Half of all Twitter users are on Twitter Mobile. (Microsoft)
     
19. US mobile ad spend is estimated to reach $10.83 billion in 2016. (Mobile Marketer)
    
    How is your business adapting to the rise of mobile?
    
    Article source: http://bostinno.com/channels/19-mobile-marketing-facts-you-need-to-know