Whether it's for email, social networking, search or online shopping, people simply can't get away from their mobile devices. For marketers, this presents both a steep challenge and an incredible opportunity. How do you engage the right audience, with the right message, at the right time when people have so much control over the info they take in?
Why Mobile is Key to an Effective Multichannel Strategy
Mobile is often cited as the glue that holds together the
multichannel experience as the technology is able to bridge
the gap between in-store and online channels.
And it tends to be the retailers that were quick to embrace mobile
technologies – such as local search or a mobile optimized site - that have continued to thrive and stay in tune with consumer behaviors.
For example, the new Econsultancy Multichannel Retail Survey shows that 44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012.
Three Steps to Mobile Marketing Mastery
Mobile marketing involves much more than big budgets and a
In particular, as social and location intelligence technologies mature,
integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.
As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.