Whether it's for email, social networking, search or online shopping, people simply can't get away from their mobile devices. For marketers, this presents both a steep challenge and an incredible opportunity. How do you engage the right audience, with the right message, at the right time when people have so much control over the info they take in?
In 2012, more people bought a smartphone than a PC. Clearly, mobile is where
marketers need to be. According to an IBM study released in June 2012,
almost 9 in 10 global marketers either have a mobile site or a
mobile application or plan to employ one in the future. However, only 1 in
5 currently run mobile marketing tactics as part of integrated
campaigns, with the remainder running their mobile programs discretely and
on an ad hoc basis.