marketers need to be. According to an IBM study released in June 2012,
almost 9 in 10 global marketers either have a mobile site or a
mobile application or plan to employ one in the future. However, only 1 in
5 currently run mobile marketing tactics as part of integrated
campaigns, with the remainder running their mobile programs discretely and
on an ad hoc basis.
Not only will there be continued investment in mobile optimized websites and email,
but we’ll see mobile take a more important role when integrating with marketing
campaigns. By the end of the year, mobile will become a more strategic and must-have
channel for many businesses.
Article Source: www.hubspot.com