multichannel experience as the technology is able to bridge
the gap between in-store and online channels.
And it tends to be the retailers that were quick to embrace mobile
technologies – such as local search or a mobile optimized site - that have continued to thrive and stay in tune with consumer behaviors.
For example, the new Econsultancy Multichannel Retail Survey shows that 44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012.