Whether it's for email, social networking, search or online shopping, people simply can't get away from their mobile devices. For marketers, this presents both a steep challenge and an incredible opportunity. How do you engage the right audience, with the right message, at the right time when people have so much control over the info they take in?
Why Mobile is Key to an Effective Multichannel Strategy
Mobile is often cited as the glue that holds together the
multichannel experience as the technology is able to bridge
the gap between in-store and online channels.
And it tends to be the retailers that were quick to embrace mobile
technologies – such as local search or a mobile optimized site - that have continued to thrive and stay in tune with consumer behaviors.
For example, the new Econsultancy Multichannel Retail Survey shows that 44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012.
The Local Customer Experience [Infographic]
It’s important that brands know their most loyal customers — the ones who live closest to them. The ‘locals’ are who are going to give you your best advertising: word of mouth.
Keep your local customers loyal!
Article Source: http://blog.sweetiq.com/2013/08/informative-local-marketing-infographics/
Three Steps to Mobile Marketing Mastery
Mobile marketing involves much more than big budgets and a
In particular, as social and location intelligence technologies mature,
integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.
As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.
78% of US smartphone owners use their smartphones in-store. (Google, 2013)
27% of companies worldwide planned to implement location-based marketing
in 2013. (Econsultancy, 2013)
48% use or would like to use a smartphone to shop while in-store or on the
go. (Cisco, 2013)
25% of international media and marketing executives see mobile as the most
disruptive force in their industry. (AdMedia Partners, 2013)
Here's a great infographic we came across recently, created by the MMA (Mobile
Marketing Association) If you have ever questioned how much people are actually
tied to their cellphone, this will shed some light on the subject.
In 2012, more people bought a smartphone than a PC. Clearly, mobile is where
marketers need to be. According to an IBM study released in June 2012,
almost 9 in 10 global marketers either have a mobile site or a
mobile application or plan to employ one in the future. However, only 1 in
5 currently run mobile marketing tactics as part of integrated
campaigns, with the remainder running their mobile programs discretely and
on an ad hoc basis.